In an introductory briefing to members, the new British Hospitality Association (BHA) chief, Ufi Ibrahim, said that the new government and present financial situation represented a fresh page for new thinking within the country’s hospitality industry.

Forming a pivotal element of the economy, hotels, catering equipment,  restaurants, food and food service-related firms are the pillars of the tourism sector. As demand for travel and leisure continues to rise, the industry’s potential is increasingly significant. However, Britain is “acting upon a highly competitive international tourism stage,” which is throwing up more and more challenges every year, according to Ibrahim.

How the British hospitality industry rises to such challenges – and how much governmental support it has in doing so – will strongly influence its performance over the next ten years and beyond, as Ibrahim continued to comment.

She then elaborated on BHA’s mission within the industry, which is to work closely alongside companies within the sector, the government and all of its partner operations to “strengthen and consolidate the hospitality industry’s role in driving the forward-thinking policies that will enable the industry to meet its future challenges.”

It is only with BHA’s dedicated involvement that sustaining the sector’s future profitable growth will be possible, Ibrahim added.

Meanwhile in other British hospitality industry news, The Institute of Hospitality has announced that its latest 2010 programme of hotel management briefing events were yet again successful. Held just recently in collaboration with BHA and Springboard UK, the series of events gave industry operators the opportunity to share insider updates on government and industry initiatives, including lobbying and legislation.

Posted by Hayley on the 29th July 2010