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This Danish Supermarket Is A World’s First

Author Damien Wilde
Posted On 3rd March 2016

shopping-trolleys

One Danish supermarket is selling food at half the price of its competitors.

When you walk into WeFood, situated in the capital city of Copenhagen, you will find no crazy discount schemes, coupon exchanges or sleight of hand bulk-buy promotions. Instead, you only find that it costs substantially less to buy a loaf of bread or stock up on vegetables for that stew you have been planning.

So, what is the catch?

The food sold either has passed its official expiry date or has been damaged in transit.

The new retailer has agreements in place with Fotex (one of Denmark’s largest supermarket chains), butchers, producers and importers to sell ‘unwanted’ stock.

WeFood opened its doors late last month and is Denmark’s first official ‘surplus’ supermarket. Their clientele, thus far, has been a mix of green-focused shoppers and those with limited incomes seeking a bargain.

And, they have drawn praise from the Danish food minister Eva Kjer Hansen, who has previously criticised the amount of edible food that goes to waste in the country.

“It is ridiculous that food is just thrown out or goes to waste.

“It is bad for the environment and it is money spent on absolutely nothing,” she said at an event.

On average, Denmark throws away around 700,000 tons of food each year. Globally, we waste 1.3 billion tons.

Unlike other countries, the Danes have been getting their house in order regarding this issue and WeFood is the next logical step. Looking at the available figures, the country now throws away a 25% less food than it did five years ago.

Sadly, Denmark stands in a minority on the issue of tackling food waste. Whilst other nations have made moves in the right direction, the biggest nations are regressing: In the United States, people are chucking out 50% more food than in the early 1990s.

Perhaps more countries should follow in the footsteps of the Danes and the French. Our cross-Channel neighbours passed a law that requires large restaurants to provide takeaway containers for their patrons.

Small steps, but progressive steps nonetheless.

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