Restaurants are losing out on income and vital addition revenue through a combination of meagre customer service and abject cleaning practices, a survey by the PR group Censuswide has found.
Those questioned stated that a bad customer service experience was their biggest turn off, though it would not necessarily stop them from returning to the establishment.
More worryingly however for caterers was that over half of the participants stated that unwashed glassware would force people to think twice about revisiting whilst dirty cutlery would put people off altogether…these are the ‘Top 5 Restaurant Turn Offs’…
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A new report – conducted by the market research company JRA and the foodservice data specialists Horizons – has stated that over two thirds of operators have seen a year-on-year increase in food sales. Now that’s news to brighten up a Monday morning!
Over three hundred businesses were surveyed, including a large number of restaurants, pubs and hotels, and the results, as noted in the opening paragraph, indicate that the catering and food service industry is in rude health.
With there being a near sixty-six percent rise across the board, a quarter of those respondents described their increases as ‘large’.
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How long are you prepared to wait for your food after ordering?
Well, it appears that the average time customers are willing to linger in restaurants around making small talk clocks in at less than sixteen minutes
The analysis, of some 5,000 UK based consumers was conducted by Peach Factory and aimed to look into the impact that waiting times had on the hospitality industry.
Statistics thrown up in the data concluded that the people of Britain liked to be expediently served.
The figure of sixteen minutes decreases to twelve minutes and twenty-seven seconds for those waiting in pubs whilst it drops even further to a miniscule six minutes and eighteen seconds for those who order in fast food chains.
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It seems Brits are not keen on the slimier end of the food spectrum, naming oysters, liver and anchovies as their least favourite foods.
A Save the Children survey also put sushi, tofu, olives, blue cheese, marzipan and liquorice on the unpalatable list.
Although they’re considered a delicacy and an aphrodisiac by some, 47% of adults apparently refuse to eat oysters and the figure was even higher among the women polled with 57% refusing the expensive seafood.
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A recent survey of Britain’s favourite meals by a major supermarket chain revealed that although as far as Brits are concerned you can’t beat a Sunday roast, we’re actually a rather cosmopolitan lot, with foreign food making up the rest of the top five.
The inclusion of the Sunday roast in the number one spot is hardly a surprise as it is a well-known favourite and furthermore it fits the growing fashion favouring the return of sit-down, home-cooked family meals.
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Author
Damien Wilde
